In the beginning, the sale of iPad magazines began slowly, but with the rising popularity of iPads as an amazing electronic reader, the situation soon started to become better. At present, the iPad magazine and iPad magazine app are selling like hotcakes in the market. Not to mention, the growing use of the internet the world over has transformed the way how we consume content. People nowadays like to read magazines on their iPads in place of picking them up at the local newsstand.
Traditional paper-printed magazines would possibly never be extinct, no matter how much the popularity of digital or online magazines grows. Paper-printed magazines have the charm that their readers find in the glossy pages and the smell they carry. There is nothing more satisfying than taking paper-printed magazines to the beaches and reading them while taking a sunbath. However, there are many advantages offered by digital magazines that magnetize people to choose them over their printed counterparts.
Traditional publishers are slowly embracing digitization and going partially or entirely digital. They are very excited about making the iPad magazines because there is so much capability for interaction on the screen as compared to the paper counterpart. Advertisers are also very excited and are ready to avail of the iPad to its full capability seeing that ads could not become more engaging with the help of gifs, videos, hyperlinks, and animations. It is safe to say that iPad magazines are cut above paper-printed magazines.
Read digital content
The bigger question always remains the same and i.e. the pricing. Some people do not want to pay to read digital content and want them to be free. Nevertheless, this thinking is slowly changing and the paid subscribers of digital magazines are growing in numbers. Publishers are offering the usual discount on annual subscriptions.
Many countries today such as the US and Australia are renting iPads to passengers on cross-country flights so to keep them entertained. This activity also helps to do away with the requirement of putting magazines in the seats of the passengers. Passengers can also enjoy the immersive digital experience of reading magazines on iPads. The multi-touch screen of the iPad can be adjusted according to the ambiance, which implies the passenger will have no problem reading the content in dark or dim light.
In the current pandemic i.e. challenging times, traditional business owners and publishers are finding it tough to reach their customers. They are not able to generate the finances required to keep going. They have to pay certain fixed expenses while their distribution and advertisement revenue is facing a severe downfall during the lockdown periods. On the other hand, iPad magazine publishers are developing leaps and bounds because they can reach their customers digitally without actually having to go out. The users of the iPad magazine app are significantly growing as they can read the magazines on their smartphones and they do not have to go anywhere. This dramatic increase has been seen in the pandemic as people do not want to handle traditional magazines given the health and safety of their families.
Why you should put your magazines on the iPad?
More effortless distribution
A traditional paper-printed magazine that runs on a national level consumes a lot of money and time to the homes and offices of the readers. It works on the concept that the amount of dollars determines how many readers you can reach. On the other hand, digital magazines can reach remote areas easily and a publisher can enjoy unlimited distribution with no restrictions.
With the help of an iPad magazine app, digital magazines are literally in the pockets of the readers.
Costs and resource savings
If you are managing your subscriptions through magazine apps, you are saving a lot of money and resources. The money you can save on printing, distribution, and other overheads can be used to develop your business. Unlike paper-printed magazines, you can make as many copies as you want in digital magazines without using extra resources and money. You do not have to tons of paper, which implies you are contributing to saving the environment from more degradation. Readers today are informed and they would like to know how companies are using a sustainable approach to save resources. By publishing your magazine through an iPad app, you are giving a message to your readers that you care for the environment and for the generations to come.
Apps widen your revenue potential ( iPad magazine)
Traditional magazine publishers earn a lot via advertising revenue. It is good to know that with the help of an app, advertising revenue can go to a new level.
Further, via apps, you can target groups as you better know them. You have all the information concerned with user engagement.
In a nutshell, an iPad magazine app is the need of the hour.